Friday, January 13, 2017

Everything's Grand

Place: McDonald’s
Lunch: Grand Mac, fries, Coke

I know they’re supposed to have the Grand Mac, but there’s no promo materials visible and nothing on the digital menu board.  And I had time to watch all the promos cycle as the lone counter girl stood there having an extended conversation with the customers in front of me about some skinny teenage girl she saw at Target wearing short shorts in our cold winter weather.  When are we going to get to order from the McDonald’s app so I don’t have to put up with this nonsense anymore?  Do you have any idea how much more business Taco Bell gets from me thanks to their app?

Finally, the customers move to the drink station.

Me: “Do you still have the Grand Mac?”

Frowning Counter Girl: “No, we don’t have that anymore.”

Me: “Oh. Well then I’ll have…”

Frowning Counter Girl: “Oh, wait.  Yes, we do still have that.  I was thinking of something else.”

Me: “Cool.  What were you thinking of?”

Frowning Counter Girl: *stares blankly*

Me: “Okay, I’ll have one in a combo.”

Frowning Counter Girl: “Do you want that in a combo?”

McDonald’s has done bigger Big Macs before, usually if not always called the Mega Mac, but those were parts bin efforts.  The original Big Mac uses two 1/10th lb (1.6 ounce) patties, the same patty used on the original hamburger, cheeseburger, double cheeseburger, and McDouble.  (For those of you who insist McDonald’s hamburgers are smaller today than back in the day, you’re wrong.  They’ve always used 1.6 ounce patties.)

The first Mega Mac was made with double patties…a total of four 1.6 ounce patties, two paired between each bun.  Then later they did a version using two Quarter Pounder patties.  The result in both cases being a beefier tasting Big Mac.

That’s not the case this time.  The Grand Mac uses a new 1/6 lb (2.6-ish ounce) patty that has a bigger circumference but doesn't appear to be much, if any, thicker.  It’s on a bigger bun to match.  So it’s a Big Mac with a bigger circumference, but basically the same flavor balance as the original.

Not sure what the point is.  Adding another beef patty and bun to inventory for a specialty niche sandwich is inefficient, and I’ve previously made my opinion on the inefficiency of the McDonald’s menu clear.  And they’re apparently doing almost nothing to promote the thing.

You can also get a Grand Mac Jr, which is a single patty version.

There’s a movie about Ray Kroc, the man who built the McDonald’s empire, called “The Founder” coming out next week.  Michael Keaton plays Kroc.

Mixed reviews, but I’ll be seeing it anyway.

Saturday, December 31, 2016

The Year That Wasn't

2016 sucked.