Monday, January 14, 2013

Stuck on Band-Aid

Place: Burger King
Lunch: Wisconsin White Cheddar Whopper (no lettuce, no tomato), onion rings (w/zesty sauce), 4-piece chicken nuggets, Coke

Smiling Counter Guy...an adult in a shirt and tie...starts pointing out specials to me while I try to determine by the menu board if my beloved Wisconsin White Cheddar Whopper is still on the menu.  My cousin @a103990 was told it wasn't at some BK out east.  But Smiling Counter Guy assures me they still have it, even if all the signage is gone.  Score.

BK is promoting new chicken nuggets.  Seems to me they were also promoting new chicken nuggets just a few months ago.  So are these NEW new chicken nuggets, or just the same new chicken nuggets?  The answer...they're NEW new.  They're identical clones to McDonald's Chicken McNuggets.  And by 'identical', I mean I don't think you could tell the difference in a taste test.

So while typing away at work this morning, I noticed my finger bleeding for unknown reasons.  I cleaned it up and went hunting for a band-aid.  Couldn't find any in the first aid kit.  So I went with Plan B (wrapped it in Scotch tape) and stopped by Target to pick some up.

Last time I remember shopping for Band-Aids, I recall two options...plastic or sheer.  You could buy the main "Band-Aid" brand or you could buy the generic store version, but that's as fancy as it got.

Somewhere between then and now, everything has changed.

There were like a half dozen different "Band-Aid" types with all sorts of ridiculous references to "technology".

There WERE the traditional plastic strips.  Then there's flex-fabric.  There's sheer.  There's clear  There's all sorts of designer ones for kids with Barbie and others printed on them.  There's strips with built-in antibiotics.  There's "ultra-strips" that "mimics your skin's natural surface for breathable protection".  And my personal favorite..."TOUGH STRIPS", which are "fiber reinforced, like duct tape".

They actually made a comparison to duct tape.

So yeah...those are the ones I bought.

And when did Band-Aids start costing like three bucks for a pack of 20?  Jeepers.  Even the generic ones were near that price range.  Maybe it costs that much to have their "Quiltvent technology", which "creates air channels for superior breathability" and "wicks away blood to keep wounds clean".

That's what it says on the package, anyway.

So either Band-Aids have become way more evolved, or their marketing team has.

I'm betting it was the marketing team.