Place: Wendy's
Lunch: Dave's Hot 'n Juicy single cheeseburger (no cheese, no tomato), chili, Coke
I'm against naming these burgers after Dave Thomas. It sort of implies that Dave was hiding better burgers from us all these years. It's nice that Wendy Thomas is in the new TV ad, though.
The new burgers (which are labeled "Hot n' Juicy Cheesburgers, meaning you actually have to specify if you don't want cheese, and doing so doesn't actually decrease the price) have actually replaced the "Classic" burgers on the menu. They're essentially the same size with the burger patty set thicker and with new pickles and red onions. The pickles taste fishy. Not impressed. At least they're toasting the buns now.
I've actually started using my LinkedIn account recently. Pretty much everybody has a LinkedIn account because a business associate probably sent you a request to link up. Nearly everybody sets one up, forgets about it, and never thinks about it again except when they get new requests to link up, or when LinkedIn sends an e-mail showing who your linked associates have since also linked to. But I've decided to start finding ways to use LinkedIn, mostly in ways where I can hopefully make fun of LinkedIn.
So my link to this blog post on LinkedIn will read as follows..."Here's a great way to maximize your Direct Mail campaign dollars". This should make all the marketing minded folk who are linked with me come here to read my stellar advice. And here it is...
Stop wasting money on direct mail.
I get so little mail at home that I don't even bother walking to the mailbox more than once a week. When I do, there's the occasional magazine I subscribe to, the water bill (the only company I do business with who isn't online), the weekly fancy invitation to get a credit card with one of my rewards clubs, the weekly plea to change my insurance to State Farm (never gonna happen...may have to tell that story someday), the weekly plea to switch to cable (HA HA HA HA! No), and the two weekly thrifty nickel newspapers that exist solely to deliver the weekly ads.
The ad stuff makes it no further into my home than the recycling bin in the garage. The stuff that actually has my name on it makes it upstairs to the shredder.
So what I'm saying is you're wasting your money with me. Okay fine, I'm one person, right? Well come by the post office where I have a P. O. box on any given Wednesday, when this stuff tends to hit the mailbox, and look at the trash cans.
NOBODY is reading this stuff.
It's going straight into the trash, or laid in a stack on top of the trash cans (in case others want to take them for coupon hoarding).
Mostly though, I want you to stop it because it annoys me. It just seems like the single biggest waste of printed paper we have left. You can do coupons online somehow, can't you? AND not have to pay for mailing. Let people who want them print them off their computers.
Or at least find a way to let me opt out.
Hard to do when they're addressed to "Resident".
