Monday, May 11, 2009

The Samuels Family

Place: B-Bops
Lunch: Classic double (no tomato), chili, Pepsi

It's a BEAUTIFUL day for eating outside. Little birds patrol the patio looking for people to toss them pieces of bun, which I do, of course.

Have you noticed how many restaurant chains are using the "surprise it's really our food" element in their commercials lately?

Hardee's/Carl's Jr did it recently with their premium burgers. And Pizza Hut has been doing it with their pastas. The most ridiculous of these is the Pizza Hut commercial running in heavy rotation right now where "the Samuels family" is blindfolded under the premise they're being taken to an Italian restaurant...only to be led back into their own home to be fed delivered pasta.

Suspending disbelief is beyond ridiculous here. Am I REALLY supposed to believe you wouldn't catch on you're in your own house? That you don't recognize your own home's smell? The acoustics? The seating? The steps they go up to their own front door?

Ridiculous.

Burger King is also apparently fed up. They've taken the satire route. A guy approaches two guys eating Burger King's premium burgers IN a Burger King.

"Well what if I were to tell you that those burgers came from BURGER KING!"

"We're IN a Burger King."

"Gotcha!"

"There's no 'gotcha'. We're IN a BURGER KING."

Brilliant.