Thursday, January 29, 2009

McQUAD

Place: Qdoba
Lunch: Chicken Mexican gumbo, Dr. Pepper

Qdoba's Mexican gumbo is easily the greatest concoction they've ever come up with. It's two ladles of their tortilla soup (itself unmatched), rice, beans, and chicken, topped with tortilla strips. Add salsa, cheese, and sour cream if you like (I add cheese and sour cream). It's just phenomenal.

But enough about Qdoba. Let's move on to McDonald's.

McDonald's longtime star of their dollar menu has been the double cheeseburger. To call it a narrow margin item would be understating it...the regular cheeseburger is one penny less. So franchisees have been whining about it being too cheap, but it's also probably the most popular menu item they have anymore. The thing gets people in the door.

What to do?

McDonald's tested several ideas and settled on keeping the double cheeseburger at a new price ($1.19) and adding a new item to the menu called the McDouble...a double cheeseburger with only one slice of cheese.

This was a brilliant move. The double cheeseburger lovers can still get their favorite sandwich, and frankly, I like the McDouble better. Two slices of cheese with the McSkimpy beef was just too much.

Plus, you can now create the best McDonald's hamburger ever for yourself.

Buy two McDoubles, discard the plain bottom buns, and fold the two sandwiches together.

Behold...the McQuad.

Four beef patties, two slices of cheese, and two bun crowns dressed on both sides.

It's perfect. Absolutely perfect.

And it's only two bucks!